Rosé wine is not just the trendy wine of the 21st century. When the Greeks planted the first grapevines in Provence 2,600 years ago, they were already making rosé! This was because wine-making techniques in those days were different: the method of macerating red grapes, which gives red wine its colour, was unknown or, at the least, very uncommon. Wine made from red grapes was therefore rosé. In other words, Provence is the oldest wine region in France, and rosé is the oldest known wine!
France, life is rosy: since 1990, the consumption of rosé wine has continued to rise. In fact, it actually tripled in just 25 years. And today, one in three bottles of wine purchased is a bottle of rosé!